PROJECT BRIEFING
Held annually each spring in Raleigh, Dreamville Festival is an outdoor weekend music celebration curated by
internationally-acclaimed hip-hop superstar J. Cole alongside his Dreamville team. The festival serves as Dreamville’s signature annual
event for its fans worldwide bringing together local residents and travelers alike to gather together and enjoy incredible music
performances in one of America’s most beautiful and historic public parks, Dorothea Dix Park – Raleigh’s largest city park
with over 300 acres of sprawling greenspace.
The team reached out about helping create visuals to help promote the festival. The assets ranged from everything including
announcements, marketing materials, social media posts, email graphics, maps, large format LED images, and more.
Each year the creative team would create assets and guidelines which I utilized to compose all of the graphics
while maintaining a uniform aesthetic.
With variables such as fonts, color palettes, and visual assets already established most of the prompts came together quickly and revisions
mainly focused on adjusting color schemes, placement, and dimensions. The campaigns required many images and it was important that
turnaround times were quick. This schedule below, for example, went through stages of changing the colors,
font sizing, and ratio between the background and chart.
Below is a selection of assets from 2023.
Below is a selection of assets from 2024.
Graphic Design / Video Editing / Audio Production
Dreamville Festival
